Terms of service

“We”, “us” and “our” mean Dynamic Dental. “You” means the person or practice using this site or buying our services. By using this site, requesting a free audit, or paying us, you agree to these terms.

If we sign a separate written agreement or statement of work with you, that document controls wherever it conflicts with these terms.

This is the most important thing on this page, so we will say it plainly: we do not guarantee results. Nothing on this site, in your audit report, in a proposal, or in a conversation with us is a promise of any particular outcome.

In particular, we do not guarantee any of the following:

Search engines and AI assistants are third-party systems. They change their ranking and citation methods without notice, do not disclose how those methods work, and are under no obligation to include your site. Your results also depend on your market, your competitors, your reviews, your pricing, your staff, and how quickly you respond to the patients who do reach you — all of which are outside our control.

What we do commit to is the work itself: the deliverables described in your plan or statement of work, performed with reasonable skill and care, on the schedule we agree. If you have seen a case study, a sample report or an example figure from us, treat it as an illustration of past work and not as a forecast of yours.

The audit is free, automated, and provided as-is. We fetch your homepage and a limited number of interior pages, run a fixed set of checks, and generate a score and a report.

The report is a snapshot of what our crawler could see at one moment in time. It may be incomplete or wrong — pages may be missed, blocked, cached, rendered differently for our crawler than for a browser, or changed after we looked. The score is our own weighted opinion, not an industry standard, and we may change how it is calculated at any time.

Use the report as a starting point for your own judgement, not as a professional certification of your website. You are welcome to keep it, act on it yourself, or hand it to another developer. Requesting an audit does not create a client relationship or oblige either of us to anything further.

You may request an audit only for a website you own or are authorised to act for. We may decline, limit or stop running audits for any site or any requester.

The one-time build is $3,495, charged as 50% to start, 50% on launch day: $1,747.50 to start the work and $1,747.50 on the day your site goes live, charged to the same card. Both amounts are disclosed to you at checkout before you pay anything.

Your monthly care plan begins on your launch day, not before, and renews automatically each month until you cancel. Plan prices are those shown on our pricing page at the time you subscribe.

Payments are processed by Stripe. We never receive or store your full card number. You authorise us to charge your saved card for the launch-day balance and for each monthly renewal.

Prices exclude any applicable taxes. Fees for work already performed are non-refundable, and monthly plan fees are not refundable for a partial month. If a payment fails, we may pause work and pause the updates on your site until it clears.

You can cancel a monthly plan at any time, effective at the end of your current billing month. Email us and we will confirm it.

When a plan ends we stop updating, monitoring and hosting the site. You own it, and we will export the site and its content for you and help you move it to a host of your choosing.

We may cancel or suspend service — with a pro-rata refund of any prepaid, unperformed monthly fee — if you breach these terms, if payment fails repeatedly, or if continuing would require us to publish something we believe is unlawful or misleading.

Building and maintaining your site is collaborative. You agree to give us the access, content and approvals the work needs, in reasonable time. Delays on your side move the schedule.

We are a website and marketing company. We do not provide legal, dental, clinical or regulatory advice, and nothing we publish for you should be treated as a review of whether your content is compliant.

Care plans include updates made by automated systems — rewritten headlines and service copy, rotated imagery, drafted posts, refreshed structured data, and on higher plans changes to page layout and ordering.

These systems change presentation and marketing content. They are not permitted to invent or alter clinical information, credentials, prices or hours, and a person reviews changes before they go live. Even so, automated systems make mistakes.

You remain the publisher of your website. You are responsible for reviewing what appears on it, and you should tell us immediately if anything is wrong. Every change is logged and reversible, and we will correct or roll back an error as quickly as we can once we know about it — that is our responsibility for it.

On the day your site launches and your build fees are paid in full, you own the site, its design as delivered to you, its content and your domain.

We keep ownership of the underlying tools, systems, code libraries, audit engine and processes we use to build and maintain sites, including anything we develop while working for you that is not specific to your practice. Where those tools are embedded in your site, you have a permanent licence to keep using them as part of it.

Third-party fonts, stock imagery, plugins and services stay under their own licences, which pass to you as they are.

Unless you tell us otherwise in writing, we may name you as a client and show your site in our portfolio.

Your site depends on services we do not control — hosting and CDN providers, Stripe, Google Business Profile, directories, booking and practice-management platforms, analytics, and the search engines and AI assistants themselves.

We are not responsible for their outages, policy changes, pricing changes, account suspensions, API removals or decisions about your content. If one of them changes in a way that breaks part of your site, we will tell you and propose a fix; the work of rebuilding around a discontinued third-party service may be quoted separately.

This website, the free audit and its report are provided “as is” and “as available”, without warranties of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, accuracy or non-infringement.

We do not warrant that this site, your site, or any service will be uninterrupted, error-free, secure, or free of any particular defect, or that any information we provide is complete or current.

Paid services are performed with reasonable skill and care. Beyond that, and beyond anything a written agreement with you says, we give no further warranty. Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

To the fullest extent the law allows, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost patients, lost business opportunity, lost goodwill, or lost or corrupted data, arising out of or relating to this site, the audit or our services — even if we were told such damages were possible.

Our total liability for any claim relating to our services is limited to the amount you actually paid us in the twelve months before the event giving rise to the claim. For the free audit, and for any use of this site by someone who is not a paying client, our total liability is zero.

Nothing here limits liability that cannot lawfully be limited, including for fraud, or for death or personal injury caused by negligence.

You agree to indemnify and hold us harmless against any claim, loss or cost arising from content, materials, claims or approvals you provided to us — including claims that they infringe someone's rights, are misleading, or breach a professional or advertising rule that applies to your practice.

When you request an audit we collect the website address you give us, your name and your email address, and we crawl the public pages of the site you submit. We use that to produce and send your report and to follow up about our services. We do not sell your information.

We do not ask for, want, or knowingly process patient records or any other protected health information. Do not send it to us.

Do not attempt to break, overload, scrape at scale, probe or gain unauthorised access to this site or our systems, submit audits for sites you have no connection to, or use anything here to build a competing product.

We may update these terms. The version published here, with the date at the top, is the one that applies. If a change materially affects an active client, we will email you before it takes effect. Continuing to use our services after that means you accept the updated terms.

These terms are governed by the laws of the State of New York, United States, without regard to conflict-of-law rules, and the courts of that jurisdiction have exclusive jurisdiction over any dispute.

If any part of these terms is found unenforceable, the rest stays in force.

Questions about these terms: hello@dynamicdental.com.